What We Do
“It’s not just about being better. It’s about being different. You need to give people a reason to choose your business. “
– Tom Abbott –
Product or Service Development or Redesign – optimize or improve your offers
- Idea Screening
- Concept Testing
- Naming Research, Logo Testing
- Product Testing (Home use or in-facility)
- Messaging/Claims
- Packaging
- Pricing (price point or modeling)
- Positioning
- Identifying Next Generation Features
Market Assessment – learn more about customers and prospects; identify needs and new market opportunities
- Early User/Trier/Rejector Studies
- Attitude and Usage Studies – existing or new markets – basic market knowledge and understanding of drivers/barriers in the category
- Market Potential – white space/gap analysis – where to go next?
- Buyer Journeys – are you missing critical touchpoints?
- Market Segmentation – find the best prospects and how to approach them
- Sales Deconstruction – what is helping/hindering sales – how can I increase interest and purchase, repurchase
Sales Deconstruction
- What is Helping/Hindering Sales – How can I increase interest, purchase and/or repurchase among those aware?
- Competitive Assessment – why are they choosing other brands and products?
“The secret of business is to know something that nobody else knows”
-Aristotle Onassis –
Brand Equity/Brand Health
- Brand Mapping – identifying ownable territories
- Ad Effectiveness
- Ad and Brand Tracking – are you making progress toward your objectives? Why/why not?
“Success isn’t about the end result, it’s about what you learn along the way.”
– Vera Wang –
Customer or Employee Satisfaction
- What drives satisfaction? Delight?
- Are you getting positive or negative word of mouth?
- Including social media assessment
