How We Do It

How We Do It

Once we discuss your needs and budget, we’ll determine the best way to accomplish your business objectives.

We will assess what you are already know first – this may include speaking to other internal stakeholders.  In addition to desk research, we may employ some or all of the following:

  • Online custom surveys with or without images/ads/concept boards
  • One-on-one interviews
  • Focus groups/mini-groups – in person or online
  • In-person ethnography or “shop alongs”
  • Virtual ethnography
  • Mystery shops/calls/web visits
  • Online communities or bulletin boards
  • Hybrid quant/qual interviews
IF IT'S NOT AFFORDABLE, WHY DO IT?

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