• Why are our mobile phone sales declining? What do we need to do to change that trajectory?
• We are trying to get our product into warehouse clubs – can you help us develop the right materials for a sales pitch so we can demonstrate knowledge of their buyers?
• Our product is targeted at seniors but they aren’t the ones buying it – why?

• We have several ideas for a package redesign – what elements are essential to communicate, what claims will help build sales, what designs should we go with
• Can you help us find the target audience and best channels for our pet food line, and what messages are most motivating?

• Is my planned pricing too high, or too low – are promotions or bundling a better strategy than an “everyday” low price?

Our heavy users aren’t buying as much as they used to – what’s the best way to look at potential buyers, or light buyers – should we be thinking about underlying needs, not just functional benefits?

We are trying to place our child-oriented tablets in the hands of children so our brand is “first” – at what age are kids beginning to use tablets, what are the key features/functionality for them and for the parents who buy them?

Do we need to market in Spanish to reach Hispanics in the US?

Are African Americans different from the general population of buyers?

Few of our employees are answering our annual surveys – can you help us improve our approach so we get a representative view of their needs and concerns?